Tuesday, 28 August 2012


All Day I Dream About Success.


(To conclude our 'Dwight Howard Trilogy' here is an idea for an Adidas commercial starring Superman).

The commercial begins with the rumbling of thunder over flickering lights of a downtown Los Angeles skyline at night. Through the window of a closed T.V. and electrical store we see the many stacked television sets in the window flickering on and off between having their own picture to making a complete image of footage via all the T.V. screens stacked next to each other. The screens go from static to an image of Wilt Chamberlain spinning and dunking in a L.A. Lakers uniform.

Meanwhile in a phone booth a man in a suit and glasses is talking on a phone. The voice on the other line says; "Many are called, but few are chosen". We switch back to the T.V. store where the television sets are now playing back-to-back images of Kareem Abdul-Jabbar's sky-hook. Back to the booth, the man who fills the entire phone booth rubs his temple as the voice on the other end continues; "can you weather the storm? Can you overcome the Heat?."

Back to the television store and we see an image of Kobe Bryant throwing a lob pass to Shaquille O'Neal for a dunk against the Portland Trail Blazers, before the footage flips to Kobe and Shaq staring each other down in opposing uniforms. We switch back to the phone booth where the man on the phone has his hand pressed against the glass as the voice on the other line asks; "can you come back"?

Thunder cracks and we switch to see the televisions and surrounding lights go out. Back again we hear and see footsteps run out of the phone booth and then take off. Left behind in the phone booth is a full suit, glasses drop to the ground and smash. An earthquake like rumble spreads through downtown as birds fly away in fright. A child playing with a toy airplane in the back-seat of a car stops and looks out as something hurtles past at supersonic speed.

Rushing past the electrical store the televisions flicker between static and footage of a Lakers parade. We cut to L.A's landmark Hotel Figueroa where the three tiered building displays pictures of Wilt Chamberlain, Kareem Abdul-Jabbar and Shaquille O'Neal shining like three stripes. A stream of purple and gold zooms past at full speed. We follow the stream as it zip-lines through the skyscrapers of downtown Los Angeles before soaring to the sky between two.

We then see the sky from the top of the two sky scrapers and between the darkness appears some gold and what looks like a basketball hoop. We hear the flapping of a cape as a basketball shoots up and is followed by an outstretched hand. We see the man from the phone booth as Dwight Howard, donning a Lakers uniform and draped in a purple and gold cape flying upwards after the ball.

It's almost in his reach as a newspaper with the headline 'What's happened to the Lakers?' and one with the headline 'Where is Dwight Howard'? along with what appears to be Mickey Mouse ears fall behind him. As Howard gets higher he cocks his hand back and smiles as the gold light shines on his face as his hand makes contact with the ball. The theme to Superman begins to play and get louder. As his cape flaps violently and he begins to slow down, he looks to dunk while disappearing into the gold light which fills the screen.

We switch to a shot of the Los Angeles skyline as the clouds disperse and the lights of the city including the STAPLES Centre come on in a sharp burst. The headline reads; 'Superman Returns' and then 'Impossible Is Nothing' before the Adidas logo appears.

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